Eastpak SS14 Campaign

A campaign for Eastpak International.
8 Models, 3 photographers, 30+ backpacks,
4-day photoshoot, 1 hashtag:
#packyourbagandcarryon
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Eastpak SS14 Campaign

Eastpak SS14 Campaign

The international Eastpak SS14 Campaign was supported in co-production with Initials LA. 5 International models, 3 national models, and more than 30 backpacks were shot in a 4-day long photoshoot.

Concept

National and international bloggers featured as models in this campaign. Influentials as Street Etiquette or Ayishat Akanbi, under the guidance of up and coming photographer Charlie Engman, were chosen to represent the collection.

Communication

Besides the photoshoot production, we also initiated the international social media campaign.  The hashtag #packyourbagandcarryon was created, a mini-website with the same hashtag and storytellling was set up to collect all making-of pictures from bloggers/models and crew. With more than 5000 views the campaign has already started one year in advance.