Using special designed and tailormade costumes. Dress up Vita-babes. Install Vita cars and put them on the road for two weeks with invites and camera's.
An analogue and a one-on-one communication and invitation for the Sony Playstation Vita launch-event.
The offline Vita Tour was updated on location with an instagram application. We used the "collactivator" to show the online activity on #vitatour. All tweets & pictures on #vitatour were displayed on an interactive web-platform. Every visitor, retailer or game-adept could post on the collactivator or browse the posts of others.