Playstation Vita Tour

For the Playstation Vita product launch,
we fully serviced all retailers in Holland
and Belgium with a personal handgifted invite.
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Playstation Vita Tour

Vita Tour

Using special designed and tailormade costumes. Dress up Vita-babes. Install Vita cars and put them on the road for two weeks with invites and camera's.


An analogue and a one-on-one communication and invitation for the Sony Playstation Vita launch-event.


The offline Vita Tour was updated on location with an instagram application. We used the "collactivator" to show the online activity on #vitatour. All tweets & pictures on #vitatour were displayed on an interactive web-platform. Every visitor, retailer or game-adept could post on the collactivator or browse the posts of others.