Playstation Vita Launch

Retail launch event for the new Sony portable gameconsole of Sony Playstation.
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Playstation Vita Launch

Playstation Vita Launch

The PS Vita Launch event for both Holland and Belgium. A collaboration between Fisheye & Avenue L to launch Sony's newest portable Playstation console. Audience: 1500 people.

Concept

To bring the PS Vita alive in a kick-off event and persuade all the retailers to put PS Vita on top of the list.

Communication

We did the event from a to z, that is concept, production and communication. Each retailer got an invitation with a personal code giving him a chance to sign in for a special PS Vita offer.